INDIANAPOLIS, IN – Moose Toys, a leader in the toy industry known for its creativity and innovation, is set to revolutionize the building playset category with the launch of their latest offering, Tile Town. This new line introduces a groundbreaking magnetic build-a-playset system that brings together imaginative play and popular licensed properties, providing children with a fresh and engaging way to explore their favorite worlds.
A New Era of Playsets
Tile Town represents a significant leap forward in the realm of building playsets. At the heart of this system are the innovative “action tiles,” a first-of-its-kind feature that allows for dynamic movements and interactions within the playsets. These magnetic tiles empower children to create and customize their own environments, encouraging endless creativity and storytelling opportunities.
Launching in October, Tile Town will debut with an array of classic children’s themes, including a pet clinic and fire station, designed to capture the interest of young builders. However, what sets Tile Town apart is its integration of beloved licensed properties. Among the first to be featured are “Bluey,” the hit animated series from Ludo Studio and BBC Studios, and “Jurassic World,” the iconic franchise from Universal Pictures and Amblin Entertainment.
Bringing Favorite Worlds to Life
Each Tile Town playset includes a collection of magnetic tiles and figures that children can use to build detailed and interactive environments. The action tiles play a central role in this experience, activating various themed movements such as swinging, dancing, or opening doors, depending on the specific playset. This interactivity breathes life into the scenes children create, making playtime more immersive and exciting.
For instance, the “Bluey” Heeler Family Home Tile Town set allows kids to recreate the charming and vibrant world of Bluey and her family. With action tiles that trigger familiar movements from the show, children can make their figures dance, explore the house, or engage in fun activities, just like their favorite characters.
Similarly, the “Jurassic World” Tile Town set transports children into the thrilling universe of dinosaurs. With action tiles that bring these prehistoric creatures and their environments to life, young builders can create scenarios where dinosaurs roam, gates swing open, and thrilling adventures unfold. The combination of recognizable scenes and interactive features ensures that each playset offers a unique and memorable experience.
Innovation and Simplicity Combined
John Coyne, Chief Brand Officer at Moose Toys, shared his excitement about the launch, stating, “We’re adding the Moose WOW to the building playset category. We took a new approach to the category with magnetic tiles that can be used to build recognizable playsets that have incredibly unique play features and characters for kids to interact with. It’s all about the simplicity of ‘click, build, play.’”
This philosophy of “click, build, play” is central to the Tile Town experience. The magnetic tiles are designed for ease of use, allowing children to quickly assemble and rearrange their playsets. The intuitive design ensures that even young children can easily engage with the system, fostering independence and confidence as they build their own worlds.
Pre-Sale and Future Expansion
Ahead of the full October launch, Moose Toys has made a special pre-sale available for the Bluey Heeler Home and 4WD Vehicle set, offering fans an early opportunity to dive into the world of Tile Town. As the global master toy partner for “Bluey” through a licensing deal with BBC Studios, Moose Toys is well-positioned to deliver high-quality, engaging products that resonate with fans of the series.
Looking ahead, Moose Toys has ambitious plans for the Tile Town line. The company envisions a long-term strategy that includes the release of additional playsets, new action tiles, and the introduction of more licensed themes. This continuous expansion ensures that Tile Town will remain fresh and exciting for children, providing new opportunities for imaginative play with each new release.
Marketing and Promotion
To support the launch, Moose Toys is rolling out a comprehensive marketing campaign designed to highlight the ease and fun of the Tile Town experience. The campaign will emphasize the product’s key features, such as the simplicity of assembling the magnetic tiles and the engaging play opportunities they offer. Moose Toys aims to capture the attention of both children and parents, showcasing Tile Town as a must-have addition to any playroom.
With its innovative design, beloved themes, and commitment to quality, Tile Town is poised to make a significant impact in the building playset market. Moose Toys continues to push the boundaries of what playsets can offer, providing children with tools to not only build but also bring their creations to life in ways that were previously unimaginable.
As Tile Town hits store shelves this October, it promises to be a game-changer in the world of toys, combining the timeless appeal of building with the excitement of interactive play. Whether it’s through the world of Bluey, the adventure of Jurassic World, or future expansions, Tile Town is set to become a favorite among young builders and storytellers alike.
